The Rider F1rst program
Step into the vibrant world of the Rider F1rst program, where we delve into four distinctive categories that transcend mere athletic prowess.
Our mission
Our mission is to cultivate the essence of BMX culture, emphasizing unity and collaboration among riders. As the primary sponsor, Race Inc. is dedicated to elevating riders of all levels, providing support and fostering positive experiences while enhancing visibility. Through the Rider F1rst program, Race Inc. extends a warm welcome to members, offering exclusive product discounts across our diverse brand portfolio.
A joint effort
The Rider F1rst program has four distinct categories taking into consideration the rider's racing ability and performance as well as their public and online visibility. We encourage the growth of our sport and its athletes, but understand that to achieve this, it's a joint effort. Race Inc. will make its best effort to support riders at various levels of ability to create results and visibility.
Four categories
The four Rider F1rst categories are Rider F3rst, Rider F2rst, Rider F1rst and Factory. Each category represents a unique facet of the rider's journey. Detailed specifications for each category, along with a thoughtful code of conduct, guide riders in navigating social media and public appearances, ensuring alignment with Race Inc.'s brand values. [Detailed requirements per category: to be provided.]
More than victory
Join us on this exhilarating journey where victory is not the sole focus. Instead, we celebrate the joy of riding, building connections, and making a lasting impression on the fabric of BMX culture. The Rider F1rst program invites you to become part of a community where the thrill of the ride takes center stage.
